超级品牌的秘密 （2011）
类型：纪录片 真人秀 欧美综艺
主演：Alex Riley
导演：BBC
地区：英国
更新：2024-10-20
简介：
AlexRileyexplorestheworldofthetechnologysuperbrand
AlexRileyexplorestheworldofthetechnologysuperbrands-howtheygetustobuytheirstuff,trustthemandevenidolisethem.Hemeetsthesupergeekswhoareinventingthefutureandfindsouthowsomeofthemostpowerfulcompaniesintheworldreallymaketheirbillions.E1technologyAlextakesacloserlookatsomeofthemostpowerfultechnologybrandsintheworld-includingApple,Microsoft,Sony,Nokia,Facebook,andGoogle-howhavetheybecomesocentraltoourlivesandhowdotheyplantostayaheadofthegame?HefindsoutwhyMicrosoftnowhavetospendbillionsofdollarseveryyearondevelopmenttoscoreahitproductandwhygamesconsolecompaniesarewillingtolosebillionstogettheirproductinyourlivingroom.HediscovershowtechnologyformatwarsarebeingdeterminedwiththehelpofthepornindustryandhowApplehasliterallybecomeanewreligion.E2fashionFashionnoviceAlexRileydivesintotheworldofclothingsuperbrandstofindouthowthesebilliondollarglobalorganisationshaveinvadedourwardrobesandourminds.Whenhediscoversthatdesignerhandbagsaresodesirablethatsomewomenwillpay100poundsamonthjusttorentone,he'sdeterminedtohavetheirheadsexaminedtofindoutwhy.E3foodAlexRileyisonthetrailoftheglobalfoodanddrinkgiants.What'ssospecialaboutthem?Howhavetheypenetratedourbrainssowerecognisethemlikemembersofourownfamilies?Alextravelstheglobetofindwherethey'vecomefromandhowtheymakeuskeeponbuyingthem.
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